I have worked since the age of 13, helping out in the family hairdressing business. Having always been creative, I was a keen artist throughout high school. I studied Graphic Design for two years at Norwich City College and left with a BTEC Diploma. I then decided to take a break by travelling to Australia for three months.
On my return, I was fortunate enough to land a role in events organisation for an accountancy firm in the city centre. After 18 months, I took on the role of Marketing Assistant at the same firm and worked with the marketing team to increase brand awareness, organise business events, strengthen existing client relationships and ultimately, explore new ways to win more business.
After almost four years, I joined Ben Burgess as Marketing Assistant. I didn’t know much about agriculture, construction or grounds care but it was a challenge that I’d craved for some time. The first few months were spent learning about machinery, getting to know my colleagues and centralising marketing activity across the Ben Burgess Group.
Within 18 months of joining, I was part of the team that organised the Ben Burgess 80th Anniversary Show and the team that introduced a brand new website to the company. Keeping this up to date, advert design, press releases, CRM system support, demonstration photography and social media management were just a few of my day-to-day tasks.
Our audience is worldwide as we export used machinery to almost 30 different countries every year. I therefore deal with advertising platforms across Europe, America and the Middle East, and it’s a constant challenge to adapt our marketing and promotions to ensure they’re relevant to any audience.
With the different divisions of the company; agriculture, construction, grounds care, export, electric motors, crop storage, irrigation and sheet metal fabrication, there is never a dull moment and my job is as varied as one could possibly be! It’s also not just about sales; we have extensive parts, service and hire departments which all require marketing support throughout the year to ensure our customers and potential customers receive timely information and promotions.
I’ve been lucky enough to travel to Portugal and also accompanied 35 customers to the John Deere factories in Germany in 2015.
After four and a half years at Ben Burgess, I became Group Marketing Manager in May 2016. I manage the marketing strategy and support to all areas of the business.