Greencrop appointed UK main distributor for Monosem precision seeding and cultivation equipment.

Greencrop is delighted to announce a strategic business partnership with Monosem, the internationally recognised precision planting and drilling equipment manufacturer based in Largeasse, France, and a subsidiary of John Deere.

Under the new partnership, Greencrop will become Monosem’s main distributor in the UK for its range of precision seed planters and cultivator equipment, bringing the two businesses together to further develop growth in the UK market and provide customers with access to world-leading precision planting and drilling technology. Combining Monosem’s specialist manufacturing expertise with Greencrop’s established UK presence, extensive dealer network and industry knowledge, the partnership aims to deliver an enhanced experience for existing and new customers alike.

“Ben Burgess are very excited about the business partnership with Monosem, which is an owned subsidiary of John Deere, to import their machinery range into the UK. The synergies between the two companies are obvious having spent two days at their French factory recently”, says David Fairman, Sales Director at Ben Burgess. ” We were very impressed with the build quality of the drills, efficiency, cleanliness and happy morale of the team. Our plan will be to distribute Monosem’s products through our Greencrop business dealer network to complement our Kemper harvesting products, along with clean water irrigation systems and dirty water equipment for slurry”

Based in Norfolk, Greencrop through its dedicated nationwide dealer network, provides specialist solutions across clean water irrigation, dirty water management and slurry handling systems. The business also supplies a comprehensive range of digestate separators, pumps and mixing systems to anaerobic digestion plants, supporting the efficient management and utilisation of valuable agricultural and renewable energy resources throughout the UK.

The addition of Monosem’s precision planting and drilling equipment represents an exciting expansion of Greencrop’s agricultural portfolio, creating further opportunities to support UK farmers with innovative machinery and technology.

“The Monosem franchise becoming available was a natural fit for the Greencrop portfolio. We like to keep our brands concise to offer the best customer experience and decided on Monosem as we are already dealing with both maize crop customer and onion growers. Maize fits well with our Kemper franchise which offers a range of headers to fit on Claas foragers and the latter fits well with our clean water irrigation portfolio which focuses on root vegetable growers including onions.

The final decision came down to one thing, can we effectively service our customers with aftersales of parts and service? Given the network we already have in place with maize, sugar beet and onions the answer was simple…Yes! We look forward to partnering with Monosem” says William Skea, Greencrop’s General Manager.

Monosem has built an international reputation for innovation, engineering quality and precision seeding technology. Its equipment is designed to help farmers achieve accurate seed placement, consistent crop establishment and improved operational efficiency.

Sarra Guichard Ayachi, Division Sales Manager of Monosem said “We are delighted to partner with Greencrop as our main distributor in the UK. Their strong market knowledge, dedicated dealer network and commitment to customer support make them an excellent fit for the Monosem brand. Together, we look forward to providing UK farmers with innovative precision planting solutions and the high level of service they expect from both our organizations.”

Both teams share a commitment to putting customers first, investing in long-term relationships, providing reliable service and specialist support to help farmers make the most of advances in agricultural technology.

The appointment marks an important step in Greencrop’s continued development and reinforces its commitment to bringing innovative, specialist high-quality equipment, solutions and service to the UK agricultural industry.