Royal Norfolk Show brings £20m boost to county’s economy

5 June 2019 Industry News

The first ever economic impact assessment of the Royal Norfolk Show reveals the event brought 20 million into the county last summer – including a 14.3 million boost for Norwich firms

The Eastern Daily Press report an independent study by the School of Economics at the University of East Anglia which has calculated the extra value added to the local economy by people visiting the annual summer event from outside the county, and spending their money with our shops, restaurants, hotels and transport businesses.

The reports author, UEA Economics Lecturer Bahar Ghezelayagh, says the major economic influence of the event could be expanded even further in future years.

The show’s organisers, the Royal Norfolk Agricultural Association (RNAA), said the wider financial knock-on effects of the two day event, already 10 times the estimated 2 million spent inside the showground itself, illustrates the show’s natural agricultural reputation, as well as its enduring regional appeal.

RNAA Chief Executive Greg Smith said ‘We have always been aware that the Royal Norfolk Show had a major impact on the county’s wider economy, but we were surprised by the findings of the work. It demonstrates what an important part the show plays in bringing the county together, whether for business or for pleasure. The key to continuing this success lies in us being able to encourage everyone to join in, whether they are an exhibitor or a visitor. If we can ensure we can offer something for all our audiences, we can create a fantastic and enjoyable event which is not only a great day out, but plays a key role in the economic prosperity of the region’.

Here at Ben Burgess, we were delighted to see that the show has such a positive impact on the economy of the county. We have exhibited at the show for many years – it is a great celebration of the agricultural industry and a joy to be a part of.

The Royal Norfolk Shoe takes place this year on 26th and 27th June and you can expect to see Ben Burgess there.

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